DATA COLLECTION & EVALUaTION
NCFMN Tools & Tangibles: Data Collection
This resource from NCFMN is a brief guide to how and why market managers should collect data from vendors and customers. 2022.
Farmers Market Metrics Resources
This fantastic offshoot from the Farmers Market Coalition provides templates, how-tos, and other information about collecting data on a variety of common topics. These include visitor counts and surveys, vendor sales and profiles, daily reports, and the sale of SNAP-eligible goods. There is also an online program that will quickly draw results once you input collected data. 2023.
One of the more comprehensive resources available from Farmer Market Metrics, this simple chart demonstrates how to collect data from different techniques and which specific metrics are measured within each technique. 2023.
This census report demonstrates how to collect, analyze, and present farmers market data. 2022.
This project of the Washington State Farmers Market Association highlights twelve of the most important measures for farmers markets, including how these measures can be used to help markets and how data from these measures can be collected. 2016.
Post-Event Survey Questions to Ask Attendees
After a special event, or even your regular weekly market, the questions listed in this article from Eventbrite will help you collect important data for planning and improving future market ideas. 2023.
This post-season customer survey from the Fuquay-Varina Growers Market gives examples of how a survey might be organized and what questions might be included. 2023.
Understanding Customer Behavior at Farmers Markets
This document from Grow NYC and the NY Farm Viability Institute provides helpful tips for market managers and vendors to understand customer behavior and increase customer engagement at markets. 2017.